March 30th, 2004


Well what do you know...

Remember how I said that, as well as this issue of Monster Allergy, Federica sent us a special issue of a long-running comic, W.i.t.c.h. (which happens to be made by the same people)?

Well, it turns out that W.i.t.c.h.'s immense popularity in Europe has prompted Disney to give it a go in the U.S. They're not about to start publishing comic books in the U.S., but it looks like W.i.t.c.h. will be sold in novel form, with "comic inserts". is the homepage URL for the U.S. market. It has a story overview and character bios, and other stuff. Each character bio has something in it, like some pages from the comic, a trailer (I guess it'll be a TV ad, or maybe shown before Disney movies), etc.

The series obviously was aimed at girls (some of the really girly cut-out stuff inside this special issue we got proves that), though it seems to have developed quite a following among both sexes overseas.

Will it catch on over here, considering that it's in novel form instead of comic book form like it was intended? I guess they're doing that because the U.S. executives are thinking, "Gosh, it'll be Harry Potter for girls!" It isn't published in novel form anywhere else, as far as I know (the Italians are complaining about these not being made available in Italy, from what I could see when skimming through forum posts about the series being introduced to the U.S. market).